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The data acquisition process is the Achilles’ heel of almost any data factory because:

  • Acquisition errors that make it to an end user are very damaging to user confidence
  • Acquisition errors  are extremely expensive to fix and hard to diagnose
  • Data acquisition requires interfacing with a variety of different data sources like partners, clients or field staff
  • The system has very little control over the timing and the quality of the transmission.

For decades, heavyweights of the information service provider industry such as The Nielsen Company, Information Resources Incorporated (IRI), and Acxiom Corporation have successfully built systems that address the same issues today’s new data-centric businesses are struggling with.

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