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The key to the data factory approach is a clear end-to-end view of the data production system. It is important to chalk out what needs to be achieved in the short-term and the long-term. Before beginning a data factory initiative it is important to ask the question "How will the business be different after we've implemented this solution?"  Other questions that need to be asked are: what represents the real value for the end users and for the business? What are the challenges wit data and analytics quality?

The quality control subsystem typically executes during the data processing phase of the data factory. It is separated logically because it is managed differently and employs different types of processes. The most significant data quality issues are addressed in the data acquisition phase of the data factory. The quality control phase caters to the serious yet more subtle issues of data integrity and data pattern anomalies.

The data acquisition process is the Achilles’ heel of almost any data factory because:

  • Acquisition errors that make it to an end user are very damaging to user confidence
  • Acquisition errors  are extremely expensive to fix and hard to diagnose
  • Data acquisition requires interfacing with a variety of different data sources like partners, clients or field staff
  • The system has very little control over the timing and the quality of the transmission.

For decades, heavyweights of the information service provider industry such as The Nielsen Company, Information Resources Incorporated (IRI), and Acxiom Corporation have successfully built systems that address the same issues today’s new data-centric businesses are struggling with.

 



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