The world we live in is increasingly digital. And it's becoming increasingly data-centric. Every business (every competitor) operates in this digital ecosystem.
Businesses like Netflix, Google, and Amazon harness the power that ubiquitous data enables to create disruptive data-centric businesses that dominate their industries and deliver outsized profits to their shareholders. Even traditional businesses are learning to harness the data-centric business model to compete aggressively. Customers everywhere are expect the type of customer experience that only data-centric businesses can deliver.
Aginity exists to help companies compete in the data-centric world. At our heart, we are data architects. But we are also business architects and software architects. We can take a business plan sketched out on a napkin and build the technology and data analytic infrastructure for a new business. Or we can migrate a traditional CPG retailer data warehouse to a modern appliance-based analytic data factory. We leverage the best data minds around the globe and draw on the best business minds in the industry.
Our team has deep competencies in CPG Retail, Market Research, Online Marketing, Customer Intelligence, and Logistic and Supply Chain. We know how to find and integrate internal and third party data sources needed to construct an analytic that can make a business work. We know how to leverage these analytics to optimize a business, dramatically improve customer retention, reduce the cost of customer acquisition or disrupt your competition with a data-centric business model.
We use a data factory approach to managing data and advanced predictive analytics. Borrowed from the large syndicated data companies ACNielsen, Information Resources and Dunn & Bradstreet, the data factory model goes beyond the traditional data warehouse models to manage data acquisition, automated data quality, productionalized advanced predictive analytics and insight delivery. It often extends to core business processes that interact with the data production processes. In some businesses that are highly data centric, like market research, it's difficult to determine where the business automation and the data factory start and end. We help retailers target their most valuable customers with loyalty programs. We help advertisers measure the lift effect of their ad campaigns.
We help service companies become hyper efficient and customer responsive. We help every member of a supply chain collaborate to make sure that the right item is on the shelf when the customer needs it. And we help venture backed web 2.0 companies turn the world on its head with stunning customer value. We work with some of the coolest database technologies on the planet. And we work with some of the most common database platforms. At parties, our team members brag about the size of our databases. And we brag about how much intelligence we were able to squeeze out of an inexpensive open source mysql database. We like transforming businesses with data. It's not just about the data. It's about what it can do for our customers.
Aginity is headquartered in Evanston, Illinois with an office in Kharkov, Ukraine.